Designing a product that connect with users is the cornerstone of the whole User Experience field. It means that features and quality are no longer the only required aspects to succeed, it's more about connecting to underlying emotions and desires, fears and hopes, connecting with the real persona behind. The term product is wide-open used here, so it doesn't only refer to a physical tangible product but also to software, webs, design, brands and even individuals. In this product context, how to arise a higher and deeper connection is, actually, occupying most of my thinking. So, are there any tips to help increase this kind of emotional connection?

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