There's been a lot of buzz around creativity and the process of creation, since Da Vinci people think that creativity is a gift given to some human beings, an special brain full of original ideas previously canned ready to be used. Nowadays, this feeling is extremely increased and promoted by art schools and ad-agencies, who treat art directors as the true kings of the creativity kingdom crowned with originality and freshness. But is it that real? Do we have to be special in order to be creative? Is our brain fated to mundane tasks if not gifted with the seed of creativity?

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